Intelier
The product suite built for hotel marketers
During 2016, there was not only an initiative to rebrand the company itself (which later became Achiga), but also to transform the CMS (LiveCMS 5) behind every experience we created as a design agency into a product suite built for hotel marketers. I led product design on this effort.
Role
Lead Product Designer
Company
Achiga
Industry
Hospitality
Year
2016–2017
Contributions
Product Design
Design System
Brand Identity
We started by developing a brand identity that drew inspiration from architecture, utilizing lines, patterns, and other concepts you’d find in drafting to symbolize the design, planning, and development of sites and campaigns our customers would execute with our products. The pattern is reminiscent of architectural floor plans and symbolizes the "blocks" that are at the core of the product offering.
I analyzed the current platform and took inventory of all of the existing components, and talked to teammates to collect feedback on what they would like to improve. Armed with new insights, I got to remodelling the information architecture, restructuring existing "modules" more logically under the umbrella of our product suite. I designed new components in the new brand looking to improve the UX and address missing functionality —keeping what worked, and redesigning ones that didn't.
Exploring enhancements for the Page Builder
A core feature of Intelier products was the Page Builder – a tool users could use design page content and layouts in various products using Blocks. The existing Page Builder only utilized form fields, and we wanted to explore the idea that content could always be previewed in real-time as the user worked. I believed this kind of direct feedback was essential for a better experience.
Assets
Our file management system, Assets, was updated inline with the new brand, and with a few design tweaks aimed at faster workflows.
Credits
Ian W - Creative Director
Aaron P - Product Manager