Amdocs MarketONE
Connecting subscription services to resellers
Amdocs MarketONE is a platform that connects subscription services to reseller storefronts. It's designed to facilitate partnerships between organizations on the network, enable partners to create agreements with settlement models, and generate insights and analytics. Between the “Merchant” and the “Reseller” is a set of APIs designed for quick onboarding and developer integration.
I led the design of the MarketONE MVP, helped integrate it with a newly built design system, and created a North Star vision for the product.
Organizations and products depicted in mock-ups are for example purposes only and do not necessarily represent organizations and products on the platform.
Role
Sole/Lead Designer
Company
UXP Systems (acquired by Amdocs)
Industry
B2B Commerce
Year
2021–2023
Contributions
Product Design
Design System
Before we set out to build the UI, we talked to customers already using the APIs in order to understand the full scope and process of forming these partnerships, as well as important considerations when deciding who to partner with.
We devised the core features of Partnerships, Products, and Agreements around what we learned with workflows for project managers, developers, and IT admins in mind.
We were driven to launch an MVP with these features at the centre so we could start to iterate based on customer feedback. In late 2022 there was a company-wide initiative to integrate our products with the newly released Amdocs Design System, and we were able to update the components, colours, and typography to follow the new system in a few months leading up to the MVP launch. Insights and analytics were an integral part of the product that wasn't part of the MVP, but would immediately follow it, so I designed a North Star vision with these included, as well as proposals to evolve the design system, so we could hit the ground running.
The MVP launched in early 2023 and we received positive feedback from existing customers, highlighting that they found it easy to use. Insights and analytics were integrated throughout the product in the months that followed.
40%
YoY increase in revenue.
40%
YoY increase in new organizations onboarded onto the platform.
1–2 hours
Time spent configuring during customer integration – down from 2-3 days.
Credits
Todd D
- Product Manager
Slava L - Dev Lead
Pushpinder V - Engineer
Riddhi P - Engineer
Sean C - Engineer
Amdocs Design System team