Identity App

A set of customizable IAM user experiences

When I joined UXP Systems, the company had recently built a digital identity and user entitlements product called User Lifeycle Management (or ULM), and wanted to better demonstrate its capabilities. The Innovation team was supporting Sales by iterating on an IoT demo and re-branding it for prospective customers to help showcase ULM, but it was difficult to work with.

We saw an opportunity to develop a product that would not only help the Sales team and make ULM more tangible, but also deliver more value for customers, and so we devised the Identity App: an out-of-the-box set of onboarding, authentication, and user management experiences that could be easily branded.

Role

Sole/Lead Designer

Company

UXP Systems (acquired by Amdocs)

Industry

Identity & Access Management

Year

2018–2023

Contributions

Product Design
Design System

Research

I started by diving deep into the to get an in-depth understanding and identify areas with end-user-facing components to build, I also uncovered technical constraints and some UX issues I worked with Product and Engineering to improve.

Performing competitive analysis showed that we could differentiate ourselves by capturing the entire lifecycle of the user, and by making our product more customizable.

Product Design

We built the early version of the Identity App while simultaneously designing and developing customer projects, avoiding building bespoke solutions by identifying points for configuration, and using an integration layer for customer-specific business logic. Later, ULM SaaS was created, and with a new momentum to make the Identity App completely self-serve, we continued to grow the Identity App and refine our processes, making developing new features more efficient.

I then crafted a set of design principles to help guide our decision-making:

Modular
Responsive to different combinations of back-end configurations and settings in a way that won't overwhelm users.

Speed over specification
Enable customers to apply their brands quickly using fewer configurations that have a large impact

Flexible & adaptable
Accommodating to the elements that make up different brands, showcasing what makes them unique.

Onboarding & Authentication

Customers had the choice of a combined point-of-entry for onboarding and authentication, or separate login and signup user flows, and when separated, could take place in a single step or mulltiple steps. These pages could be further customized with layout and background options, and adapted to features like single sign-on, MFA, social login, and more.

Onboarding & Authentication

Create and Account (light theme, desktop).

Various Flow screens (dark theme, desktop).

Various Flow screens (light theme, mobile).

User management

This area allows authenticated users to manage different aspects of their digital identity.

User management

This area allows authenticated users to manage different aspects of their digital identity.

User management

This area allows authenticated users to manage different aspects of their digital identity.

User management

This area allows authenticated users to manage different aspects of their digital identity.

User management

This area allows authenticated users to manage different aspects of their digital identity.